Media Training by a Media Pro
Our unique media training ranges from basic to advanced. Media Training 101 is for those with little or no experience in dealing with the media. You will learn how to develop your communications agenda with strategic talking points, and then how to deliver YOUR message with confidence, clarity, and credibility. You will learn how to think like a reporter and anticipate the questions that will be asked, as well as how to lead the interview and get the reporter to ask the questions you want to answer.
Our Advanced Media Training includes handling the hostile media, how to survive the ambush interview and how to remain cool and calm under fire – even in a crisis event. We also teach you the techniques for conducting a remote interview – where you are not face-to-face with the interview and must hear the interviewer’s questions through your IFB (earpiece) and then talk directly to the camera lens.
Media Training for YOUR Specific Issues
Our media training is carefully researched and meticulously crafted to your specific issues. Mock interviews are recorded and played back for positive class critique.
Training Based on Three Decades of Real World Experience
Our training is based on actual experience (not just theory) working behind the microphone as a reporter and news anchor asking the tough questions, AND as the media spokesperson in front of the cameras responding to reporters’ tough questions.
Michael Drake has served as the media spokesman in the major broadcast and cable networks such as CNN™, Fox News™, NBC™, ABC™, PBS™, and others around the world.
As the media spokesperson in crisis situations he has planned and conducted news conferences, designed the communications strategies and message agenda, and trained other organizational personnel to handle the tough media crowd as well.